Introducing CRFT Camp (“craft”) — an Agentic AI bootcamp for intrapreneurs and entrepreneurial teams. Over two weekends in New York, a curated cohort designs an Agentic team against a real business outcome, and leaves with three things: the system, the capability to build the next one, and the story that gets it adopted.
Claude, Cursor, Vercel, RAG, agents — the stack we use every day at AWSM LABS, and the stack you'll learn to wield by Sunday.
New products, new revenue lines, new ventures. Not faster reports — different work entirely.
Every project starts from an outcome, not a tool — commercial work on the front office, or operational work on the back. The squad is how you get there. What you leave with is a working system with its steps written down and connected to the tools that do the job: the same shape CRFT builds for companies, at the scale you can ship in two weekends.
IGNITES is a proprietary seven-phase framework built by AWSM LABS — the same methodology we run on enterprise engagements. It redesigns innovation for the age of AI: you don't just learn how to prompt, you learn how to investigate, build, validate, and ship, with ROI alignment bookending the entire journey.
Every phase shows up across both weekends. Nothing is skipped. The compression is the point — you move fast because the framework keeps you honest about what matters.
Map the problem space. Identify workflows, pain points, and opportunity areas worth solving with AI. Go wide before going deep.
Walk away withA ranked problem landscape. An initial hypothesis for what to build.
Validate feasibility. Assess data readiness, technical constraints, and stakeholder appetite. Build the early ROI story — why this matters to the business or the market.
Walk away withA feasibility brief. A preliminary ROI narrative you can defend.
Converge. Ruthlessly scope the MVP. Choose your AI stack — agents, APIs, integrations. Set success metrics. Kill everything that doesn't serve the core.
Walk away withAn MVP spec with defined scope, tech stack, and build timeline.
Build. Construct agents, products, and automations in rapid sprints. Ship to real users within days, not months — where AI moves from concept to working system.
Walk away withA working product with real functionality. Build documentation.
Validate with evidence. Test with real users, workflows, and data. Validate the business model, not just the technology — adoption, retention, actual value.
Walk away withUsage data, user feedback, and an evidence log for stakeholder reporting.
Refine based on test evidence. Polish the product. Build the final ROI story — the bookend to Gauge. Craft the presentation with impact data.
Walk away withA refined product. A leadership-ready presentation backed by evidence.
Launch. Present at Demo Night to an invite-only audience of operators, founders, and investors. Tell the story of what you built and what's next.
Walk away withA live product. A 90-day growth roadmap. A Demo Night presentation.
Investigate · Gauge · Narrow · Implement (start)
Implement · Test
Implement · Test · Elevate · Share
Why IGNITES, not a syllabus? Most programs hand you a curriculum and hope you follow it. IGNITES is an operating system — it tells you what to do at each stage, what to produce, and when to move on. It's the same framework we run on enterprise engagements. You're getting the methodology, not a course outline.
Six concrete deliverables. Every participant. Every cohort. Guaranteed.
A written roadmap for your squad's work. Specific, execution-ready.
A repeatable design methodology for orchestrating Agentic systems.
A redesigned system with AI at its core — real, working, yours — plus the squad that built it.
Documented tool stack, prompt templates, architecture patterns.
The story that gets it adopted, funded or bought — deck and talking points.
Slack community. Alumni circle. Real allies.
Eight system types — or bring your own. Each one is named for what it returns, not for what it is made of.
Inbound scored on arrival and routed, sharpening its read of fit with every closed deal.
Brief to launch without a queue — built, shipped and measured in one loop.
Expansion and churn signal read daily, with the save and upsell plays fired off it.
Scoped, priced and written from the deals you have already won.
The standing agenda, the follow-ups and the status-chasing that eat a leader's week.
Your documents, decisions and threads, answerable — with the source attached.
The weekly pack read, summarized and open to being argued with.
One input, many outputs, each scored against your bar before anything ships.
Bring Your Own System: custom projects get a 10-minute scope sanity-check before acceptance. Two weekends supports one agent doing one task, or one agent orchestrating another — we'll tell you early if an idea is bigger than that.
Two seats at the table, split by the outcome you're chasing — not by your title.
You own a number that has to move: acquisition, conversion, retention. You have pressure from leadership, no internal build capacity, and you need a working system to defend a decision — not another vendor deck.
You own how the work actually runs: admin, data, internal process. You know exactly where the hours go, and you want a squad that takes the repeatable part off your team without waiting on a platform roadmap.
Every attendee is an entrepreneur — they just sit at different company stages. The founding cohort is deliberately tight so the room stays coherent; the wider set opens up from cohort 2.
You arrive with a problem and leave with an agent running against it, a scoped project and a squad that knows what you are building.
Context engineering and prompt iteration — the two skills every later session assumes.
Your first agent, running, in 60 minutes. Before any theory, so the rest of the weekend has something concrete to argue with.
The outcome you came to work on, written down and pressure-tested against what two weekends can actually ship.
The cohort is 12–18 people and you will be working beside them for a fortnight. This is where that starts.
Claude, Cursor, Vercel, RAG, agents — the stack AWSM LABS runs on, and the one you will be wielding by Sunday week.
What your system needs to read, where it lives, and what to do about the parts that are not machine-readable yet.
One system, built by the whole room together, start to finish. You watch the decisions get made before you make your own.
Your brief cut down to what ships. Faculty sit with each squad for this one.
First real build time on your own project, with faculty in the room.
You are paired with one partner for the week ahead. Same pairing all week, so neither of you is explaining your project from scratch on a Thursday.
Session order is set. Exact start times inside each day land with the venue.
IGNITES came out of client work. The people who built it are the people in the room with you — designing, scoping and pair-building across both weekends.
29+ years across digital experience, product, and strategy. Former North America Head of Strategic Design at BCG and experience design director at McKinsey & Company. Two-time founder, certified product owner, and former NYU adjunct instructor.
25+ years turning technological possibility into organizational capability. Led strategy and change at IBM — the global Intelligent Utility Network methodology, then the enablement portfolios that trained consultants worldwide. Now works on human–AI readiness and inclusive systems design.
20+ years in interaction design across CPG, tech, and healthcare — including Bayer, Sanofi, and Novartis. Former Director of UX at FCB Health, Neon, and VML. Former UX instructor at Miami Ad School.
Final pricing lands when applications open. Here is the range it will land in.
Indicative range · final price announced with applications
Founding-cohort applicants get an early-bird credit of $200–300 against whatever the final price is.
Get notifiedYou leave with all six. If something is missing, we finish it — and if we can't, you get your money back.
Missing a pillar by Sunday? Tell us and we complete it after camp. If we can't, or you'd rather not, it's a full refund.
Not the right fit by end of Day 1? Tell us Friday — full refund, no conversation needed.
Engage CRFT within 90 days and your full ticket credits against the engagement.
Applications open shortly. Seven questions now means seven fewer later — and founding-cohort applicants hear first.
So we can balance the room across stages.
Where you sit, and who signs off on what you build.
Which part of the business you work in.
Front-office growth work, or back-office process work.
Which AI and build tools you have actually used.
From chat only, through automations, to a shipped product.
The one outcome you'd want to walk away with.
When applications open, this pre-fills your form and you get the early-bird credit. We review on a 48-hour rolling basis from there.
Camp gives you a system you built yourself, and the method to build the next one. CRFT is the same work at company scale: we embed with your team, read how the work actually runs, and build the operating layer around it — owned by you, not rented.
One working build, the IGNITES method, and the six pillars.
Five inputs, a published price, a report in 48 hours. Half the fee credits forward.
Engage CRFT within 90 days and the full Camp ticket credits against the build.
The seven questions from “How to get in”, one at a time. Founding-cohort applicants hear first, these answers pre-fill the real application when it opens, and the early-bird credit is held against whatever the final price lands at.
The founding cohort is 12–18 people in New York. Applications aren’t open yet — tell us what you’d want to build and we’ll come to you first, with the early-bird credit.