.crft
.crft
An AWSM LABS solution
.crft

Own the AI your company grows on.

CRFT ("craft") designs, builds and supports the AI systems behind your growth operations (customer, supply chain and innovation). Owned outright. Guaranteed on value, not hours.

48 hrs
Scan to value report
4–10 wks
Production build, live
3x ROI or Free
The CRFT guarantee
System types possible with CRFT01 / 04
Customer Engine → Keep
Churn-signal loop
You learn an account is leaving in the QBR — weeks after they decided. The loop reads signal daily, fires the save play, and learns which plays held.
−18% logo churn
live in 6 weeks
modeled targets · not client results
Tap to explore system types

Automation saves a cost once. Intelligence compounds.

Most AI work stops at doing a task faster. CRFT builds the loop underneath it: every run leaves structured signal, the signal feeds a shared intelligence layer, and your second and third systems arrive already smarter than the first. You own it — but the reason it's worth owning is that it appreciates.

WHAT IT LOOKS LIKE IN PRACTICE
Week 1
The system does the work
Same decisions, made faster and consistently.
Week 8
The system knows what works
Enough signal to rank its own plays and drop the losers.
Month 6
The intelligence is the asset
Every new system starts from what the others already learned.
01 — Build status

Full transparency on your AI system design + build

Fixed scope, named owners, a launch date and a weekly demo. Nothing to chase.

getcrft.ai/client/project001_churn-signal-loop
EngineCustomer → Keep
Outcome you named−4 pts logo churn
Launch dateOct 14 — locked
Named ownersFDOperatorRKEngineerMADesigner
Production build
Churn-signal loop
Week
4 of 6
Fixed price
$32,000
Value floor
$96,000
Data readinessdone
Signal ingestiondone
Save-play enginein build
Adoption scorecardwk 5
Handover + SOPwk 6
Next demo
Thu 09:30 — with the CS team
Save-play drafts reviewed by the people who run them.
Guarantee tracker
On track to 3x ROI by day 90
Measured against the outcome you named, not our hours.
02 — The CRFT Scan

Agents map what you already run — before we design anything.

A swarm reads your stack, your workflows and your data quality while a CRFT operator embeds with your team to see how the work really runs. Humans read the findings against your outcome. That report becomes the scope.

getcrft.ai/scan/41c9 · customer engine → keep
5 CRFT Scan Agents working
Systems in scope
14 tools · 3 overlapping
CRMconnected
Warehouseconnected
Supportunstructured
4 AI subsoverlapping
Workflow being mapped31 steps · 6 handoffs
signaltriagesave playoutcomelearning
3 / 5
data readiness
$9.4K
monthly tool overlap
$412K
recoverable, per year
Prioritized queuefive-factor score
Churn-signal loop8.6$412K/yr
Expansion engine7.1$260K/yr
Ticket structuring5.4enabler
Agent feed
goal agent
Objective locked: reduce mid-market logo churn.
tool agent
14 AI subscriptions, 3 overlapping, $9.4K/mo.
workflow agent
Save play mapped: 31 steps, 6 handoffs, 2 dead ends.
data agent
Product events usable. Tickets need structure first.
opportunity agent
$412K/yr recoverable. Four-lens ROI attached.
Operator review
Nothing ships to you until a human has read every finding against your named outcome.
Why CRFT

Four other ways to do this. Here's the honest read.

none partial full
How it usually goes
Build in-house
Dev shop
AI SaaS tool
Consulting
CRFT
Time to first value
How long before it changes a number.
ROI guarantee
Who carries the risk if it underperforms.
On-the-ground integration
Whether it fits your stack, data and workflow.
Gets smarter with use
Whether run 50 beats run 1.
If a tool fits your workflow off the shelf, buy it — the CRFT Scan will tell you so. We exist for the systems that have to fit you, and the calculator will price yours in four inputs.
See what yours costs
AI systems, not AI products

An AI system is a living thing inside a human team.

The model is the easy part. What decides whether this works is everything around it: who hands off to it, what happens the first time it's wrong, how the process changes, who owns it in six months. So we don't staff this like an AI project — we staff it like a product launch inside your company.

Three engines — find, keep, grow — running off one shared intelligence layer, built by one multidisciplinary team. see how a build runs.

Find
customer engine
Keep
customer engine
Grow
customer engine
sharedIntelligence
layer
every use feeds the loop
one systemthree enginesone team
Five disciplines on every build— not two engineers and a model.
Design
What it shows, asks, and never decides alone.
Change management
Who loses a task, who gains a judgment call.
Product
One outcome, ruthless scope, a version two.
Data science
The models, the evals, an honest read.
Engineering
Your stack, your keys — runs without us.
How CRFT works

From “where to start” to an AI system that drives growth.

48 hrs
to your value report
4–10 wks
to production
120 days
to a 3x ROI AI system
We start inside the work
A rapid goal-anchored intake session, then five CRFT Scan Agents map your stack, workflow and data quality against the outcome you named. In parallel a CRFT operator embeds with your existing team — virtual or hybrid, in the tools they already work in — to see how the work actually runs today, not how the process doc says it does.
You get
AI Value Report — scored opportunities, quantified value, data-readiness levels, and the workflow as your team actually runs it.
48 hrs · 50% credits forward
What we need from you
One intake session, access to the initiatives or areas in scope, and one person who can say yes. That's the whole ask.
Where humans override the agents
Nothing ships to you until an operator has read every finding against your named outcome. Agents give scale; people decide what's real.
Start where the evidence is
Half the CRFT Scan fee credits into the build. Five inputs gets you the exact price.
Build your scope + price
Use cases

Pick a starting point, or bring your own.

Systems we have scoped and built before. Filter by engine, scroll the reel, tap one to see where the CRFT Scan would start — or price your own in four inputs.

12 systems
03 — After launch

Proof after launch — and a system that keeps getting smarter.

Every system ships with a surface called KNTRL ("control") which tracks the value being produced, what being learned, who's using it and what it costs to run. Free for 12 months included.

Value tracker · day 88 of 90
Churn-signal loop
90 days6 monthsAll time
Value delivered
$118K
3.7x the build fee
Churn movement
−4.6 pts
target was −4
Team adoption
86%
12 of 14 CS reps, weekly
Cost to run
$310/mo
replaced $2.1K of subs
Value against the 3x ROI floor
deliveredfloor
wk 2
wk 4
wk 6
wk 8
wk 10
wk 12
floor
What the loop learned
Save play B beats A by 2.1x
Routing shifted automatically in week 5.
Support tickets now structured
Readiness moved 3 → 4. Next system starts ahead.
Next opportunity queued
Expansion engine, $260K/yr — from the same CRFT Scan.
illustrative surface · figures modeled
Start with evidence
We embed with your team and read the work as it actually runs. Quantified opportunities in 48 hours, half the fee credited to the build.
Built to fit your people
Agents give scale. Operators make it survive contact with your team, your stack and your calendar.
Intelligence you own
The system is yours outright — and it appreciates, because every run teaches it something the next one uses. 3x ROI in 90 days or we keep working.
04 — Before you talk to anyone

Five inputs. Your price on the page.

We price on what the workflow costs you today — not your ARR, headcount or funding stage.

01What does this workflow cost you today?
Not sure? Pick the middle band — checkout is never blocked on this.
02Which engine?
03Which goal?
04How many workflows are in scope?
05When does this need to be live?
goal agent will anchor every finding to → waiting on your engine + goal
scheduling → waiting on your timing
Your entry point · 0 of 5 answered
one-time ·
Credits forward within 45 days
Likely build band
Build, fixed price
Time to production
Guaranteed value floor (3x ROI)
Suggested ongoing capacity
Scope over 4 workflows is an Enterprise Diagnostic — $40K–$120K, 3–4 weeks.
Learnings

What we've learned building these systems.

Field notes from the lab — no thought leadership, just what actually holds up in production.

Warm abstract light streaks
FeaturedMethod · 9 min read

The AI-native test: take the AI out and see what's left standing.

Most "AI initiatives" are AI-adjacent — the product still works without the model, so the model never becomes the moat. Here's the two-minute test we run in every intake, and why adjacent work plateaus at exactly the point it starts costing real money.

Read the piece
Light trails on black
Compounding · 6 min
Automation is a cost you cut once. The loop is the part everyone skips — and the only part that appreciates.
Golden bokeh lights
Data · 7 min
What each level actually unlocks, and the one you can't build a learning system below.
Smudged city lights
Spend · 5 min
What fourteen overlapping AI subscriptions cost a 200-person company — in dollars, and in decisions.
Warm bokeh circles
Method · 8 min
The five factors we rank opportunities on — and how to defend the order to a board that wants the shiny one first.
Read →
Blurred motion light trails
Adoption · 6 min
Deployment is not adoption. What we changed after watching a good build sit unused for six weeks.
Read →
Swirling long exposure light trails
Buying · 5 min
A plain decision rule for when SaaS is still the right answer — and when owning the workflow wins.
Read →
Questions before you buy

The things people actually ask us.

Free discovery is a sales call — it ends in a proposal, not an answer. The CRFT Scan ends in a document you could hand to another firm: scored opportunities, quantified value, data-readiness levels, a defensible order of work. Half of what you pay credits straight into the build, so if you proceed it cost you nothing, and if you don't, you still own the analysis. Price your CRFT Scan here.

An agency builds what you spec but can't tell you what to spec — and it won't build the system to learn. A consultancy tells you what to do and leaves before anything runs. We do the diagnosis, the build and the support as one motion, at a published price, and we're accountable to a business number 90 days after launch rather than to hours or a deck.

No. The CRFT Scan Agents inventory every AI subscription you're paying for and show the overlap in dollars per month. Some tools earn their place and we integrate them; the ones you're renting at 100% for a 70% fit are the first candidates to replace with something built for how you actually work. Your CRM stays your CRM. Nothing is rip-and-replace.

Because we only build what the CRFT Scan already proved is worth building. Fit is confirmed before scope exists, the value target is the number you named, and the system reports its own results after launch — so there's nothing to argue about at day 90. If the build hasn't produced 3x ROI on its fee by then, we keep working at no charge until it does. If a CRFT Scan can't find 3x its own fee, we keep scanning.

CRFT Scan $2,500–$12,000. Production build $15,000–$55,000 fixed. Ongoing capacity $3,000–$8,000 a month, optional and cancellable. We price on what the workflow costs you today, not your ARR or headcount — put your three inputs into the calculator and you'll see your exact number, credit and timeline without talking to anyone.

Almost everyone's is. The CRFT Scan scores readiness 1–5 per system and tells you plainly what has to be true before a loop can work. Sometimes the honest answer is that structuring one data source is the first build — and we'll say that instead of selling you an agent that quietly fails on bad inputs.

You own the system, the code, the prompts and the data it generates — outright, at handover. It ships with the SOP, prompt kit and launch playbook so your team can run it without us. Ongoing capacity exists because most clients want the loop to keep improving, not because leaving breaks anything.

No — and that's the main reason these hold up. Every build carries five disciplines: design (how the system talks to a person), change management (what happens to roles when a loop takes over a step), product (one outcome, ruthless scope, a version two), data science and engineering. A system is a living thing operating inside a human team, so we treat the handoffs, the trust and the process redesign as first-class build work rather than something the client figures out after go-live.

That's the failure mode we design against hardest. We sit with the people who run the workflow before we design it, demo weekly to actual users rather than stakeholders, and ship an adoption scorecard that measures whether the thing is being used — not whether it's deployed. If adoption stalls, that's our problem to fix, and it's visible to both of us in the tracker.

getcrft.ai

Build the intelligence your company compounds on.

Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.

Build your scope + price