Qualifies every inbound lead on arrival and routes it to the right owner, instead of holding it in a queue until someone opens the queue.
first response
to the Scan's evidence — before any scope
to a system in production, not a pilot
modeled targets · not client results · timings are CRFT's standard engagement
Good leads arrive overnight and get worked in arrival order in the morning. The best one that week might be forty-first in a list, and nobody finds out. Routing rules exist, but they live in one person's head and a round-robin.
Where the Scan startsWith your routing rules, lead sources and what your best-fit closed deals had in common.
Four lines, the same four on every system we build. Where they fall is what makes this one different from the last one.
The signals it works from. Typically connects to CRM, Marketing automation, Enrichment and Shared inbox or chat.
The calls it makes on its own, unattended, every time it runs.
Into the tools the work already lives in.
The rep sends. The system never opens a conversation with a customer on its own — it does the reading and the drafting, and a person decides whether the read is right. That line moves once the fit scoring has a track record; it does not move at launch.
The same four legs as every CRFT engagement — written for this system rather than in general.
We take your last twelve months of closed deals and ask what the winners had in common — not what the ICP deck says they had in common. The gap between those two is usually the finding.
Scope is set by how many sources feed the router and how many owners it can assign to. One source and three owners is a different build from six and thirty.
The scoring model ships first and runs silently beside the existing process, so you can compare its calls to your team's before it routes anything. It takes over when the two agree often enough to trust it.
Every closed deal is a labeled example. The router's read of fit sharpens on outcomes rather than on our first guess, and the second system inherits the fit model.
Time from arrival to first human response, and whether the deals it scored highest are the ones that closed.
Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.