Reads what visitors do and asks the ones who leave why, so a page gets changed against a reason rather than against a hunch.
what it is built to move
to the Scan's evidence — before any scope
to a system in production, not a pilot
modeled targets · not client results · timings are CRFT's standard engagement
The dashboard says the page converts at 2.1%. It has said that for a year. Nobody can say what the other 97.9% wanted, so changes get made from whoever's opinion carried the meeting, shipped as an A/B test, and declared inconclusive six weeks later.
Where the Scan startsWith your analytics, your last round of page changes and what your sales team hears on first calls.
Four lines, the same four on every system we build. Where they fall is what makes this one different from the last one.
The signals it works from. Typically connects to Analytics, Session capture, Survey or feedback, CMS and CRM.
The calls it makes on its own, unattended, every time it runs.
Into the tools the work already lives in.
Marketing decides what to change and what to say. The system is not allowed to edit a live page — the line is there because copy is a brand decision, and because a system that both proposes changes and measures them grades its own work.
The same four legs as every CRFT engagement — written for this system rather than in general.
We read the last year of page changes against what actually moved. Most teams find the changes and the movements are uncorrelated, which is the finding rather than the failure.
Scope is set by how many funnels and how much traffic. Below a few thousand sessions a month the asking carries the system and the behavioral half is noise.
The asking ships first and runs for a month before anything is automated. The prompt has to earn a response without annoying the people who were going to convert.
Every change and its result teaches it which stated reasons actually predicted a fix. The reason list gets sharper about your buyer specifically, which no benchmark can be.
Whether changes made against a stated reason outperform changes made against a hypothesis — and whether anyone can now say why the page loses people.
Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.