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Proposal builder.

Assembles a priced, compliant, on-brand proposal from the deal record, so the rep edits rather than writes.

Operational lens4 hrs → 20 min modeled targets · not client results
.crft/Proposal builder
4 hrs → 20 min

what it is built to move

to the Scan's evidence — before any scope

4–10 wks

to a system in production, not a pilot

modeled targets · not client results · timings are CRFT's standard engagement

The work, today.

Every proposal is rebuilt from the last similar one somebody can find. Pricing rules get applied from memory, the legal language drifts, and a deal sits for three days waiting on a document that is 80% identical to one already sent.

Where the Scan startsWith your last 20 proposals, your pricing rules and where deals stall in review.

What the system is.

Four lines, the same four on every system we build. Where they fall is what makes this one different from the last one.

The deal record — scope, stage, who is buying and why
Your pricing rules, discount authority and approval thresholds
The last twenty proposals, and which language survived review
Current terms, and what legal has already approved
01

What it reads

The signals it works from. Typically connects to CRM, CPQ or pricing rules, Document storage and E-signature.

01Which template and which modules this deal needs
02What the price is under your own rules, and whether it needs approval
03Which case studies and proof points fit this buyer
04What is missing from the deal record before a proposal is possible
02

What it decides

The calls it makes on its own, unattended, every time it runs.

A complete draft in your format, priced and populated
An approval request when the discount crosses the line
The proposal back onto the deal record so the history is one place
03

What it writes back

Into the tools the work already lives in.

04

Where the human stays

The rep reviews and sends, and an approver still approves. Pricing authority is a control, not a bottleneck to automate away — the system enforces it faster, it does not remove it.

How we set it up.

The same four legs as every CRFT engagement — written for this system rather than in general.

  1. 01
    Scan48 hrs · evidence before scope

    We read your last twenty proposals to find what actually varies. Usually it is far less than the team believes, and the constant part is the build.

  2. 02
    Scope1 week · the report is the scope

    Scope follows the pricing rules. Simple rate cards are quick; usage-based and multi-year terms are the real work.

  3. 03
    Build4–10 wks · production, not a pilot

    Ships against your real templates, not a rebuilt version of them. If the output does not look like your document, nobody uses it.

  4. 04
    Compoundongoing · it reports, then improves

    Edits are the signal. What reps change after generation tells it what the template gets wrong, and the draft needs less editing each month.

What we hold it to

Hours from request to sent proposal, and how much of the generated draft survives to the sent version.

Get CRFT

Build the intelligence your company compounds on.

Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.

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