Mines the conversations you are already having for the unmet needs in them, and produces a defensible opportunity list on a schedule.
evidence-backed list a month
to the Scan's evidence — before any scope
to a system in production, not a pilot
modeled targets · not client results · timings are CRFT's standard engagement
Product priorities come from whoever argued best in the last meeting, or from the customer who complained loudest. Meanwhile every call recording and support ticket contains the actual answer, unread, because reading them is nobody's job.
Where the Scan startsWith call recordings, tickets and the market sources your team already trusts.
Four lines, the same four on every system we build. Where they fall is what makes this one different from the last one.
The signals it works from. Typically connects to Call recording, Support desk, CRM and Research sources.
The calls it makes on its own, unattended, every time it runs.
Into the tools the work already lives in.
The product decision stays entirely with the people who own the roadmap. The system removes the excuse that the evidence was not available; it has no opinion about strategy.
The same four legs as every CRFT engagement — written for this system rather than in general.
We mine one quarter of existing calls by hand. If the exercise produces nothing your team did not already know, the system will not either, and we say so.
Scope is set by source access and language coverage. Recordings behind a vendor with no export are the usual blocker and are worth resolving first.
The evidence chain is the deliverable. A claim without a traceable quote is worse than no claim, so nothing surfaces without one.
Which opportunities you pursued and how they performed teaches it what a real opportunity looks like here, rather than what a frequent complaint looks like.
Whether the list changes a roadmap decision, and whether the opportunities pursued from it outperformed those chosen the old way.
Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.