Turns a launch from a bespoke scramble into a repeatable sequence that carries its own checklist, assets and readiness state.
launch cadence
to the Scan's evidence — before any scope
to a system in production, not a pilot
modeled targets · not client results · timings are CRFT's standard engagement
Every launch is run from a fresh spreadsheet by whoever is closest. The same dependencies are rediscovered each time, the same asset is written from scratch, and the delay is always something that was known three weeks earlier by one person in another function.
Where the Scan startsWith your last two launches and where each one lost time.
Four lines, the same four on every system we build. Where they fall is what makes this one different from the last one.
The signals it works from. Typically connects to Project tracking, Content and asset storage, Analytics and CRM.
The calls it makes on its own, unattended, every time it runs.
Into the tools the work already lives in.
The launch owner owns the date and the go call. The system's contribution is that nobody can be surprised on launch day by something that was knowable in week three.
The same four legs as every CRFT engagement — written for this system rather than in general.
We reconstruct your last two launches on a timeline and mark where time was lost. It is rarely where the team remembers.
Scope is set by how many functions have to be ready. Cross-functional coordination is the work; the asset generation is the easy half.
The readiness view ships first and runs a real launch before anything is automated. A checklist people trust is worth more than a generator they do not.
Each launch teaches it your true lead times, so the plan it proposes gets closer to what your organization can actually do.
Launches per period at equal or better quality, and how early slips surface relative to the date.
Five inputs, a published price, a report in 48 hours. Decide with numbers — then own what gets built.